Show, don't tell: why start a company blog?

Between saying and doing there is "and the" , says a passage by Elio and Le Storie Tese. The challenge for those who deal with communication is often precisely to find that "and the", that imperceptible nuance to grasp between "we are good and competent" and "we are good, but what's the point of telling us alone?". And this is exactly what we found ourselves in front of when we thought of a communication plan for Prime Home : an interior design and interior design company that offers its customers 360-degree consultancy and that stands by their side from the first stage of pencil on the project that redesigns the space, the choice of finishes, the structural building interventions. Prime Home , however, was unable to find the channels to enhance the potential of its services and transfer the skills of its staff of architects, interior designers, interior designers and concept managers. When he turned to Noetica for consultancy, numbers in hand, it was immediately clear to us that the strategy chosen by the brand was not suitable for the type of services that the company wanted to promote. And we started our "renovation" project. As? With content marketing .

What's not working? It is the legitimate question that the customer asks Paraguay Phone Number you when he realizes that his business, widely promoted on traditional paper media, is still little known. And the web? “Yes, we have a website and a Facebook page,” she replies rightly. Only to then realize that the website has received less than 4000 visits in 5 months , of which only 8% came from the Facebook page which, in turn, has just 342 fans . The diagnosis is almost immediate: poorly optimized site, graphically unappealing and not very functional to Prime Home's needs. We leave the considerations on the contribution that could derive from a Facebook page with less than 400 fans. Here's how it looked on the site: Old Home Page Prime Home The first prognosis? Optimization, restyling of the site, new strategies for the Facebook page . But this is still not enough: we need to put ourselves in the shoes of those who want to design or renovate a home, of those who imagine spaces, styles and colors in the abstract, have a concrete structure before their eyes, and are wondering how to "drag" the catalog of his dreams in his own, real, home.



My name is Prime Home and I solve problems: word to the company blog Our challenge could only be won by drawing inspiration from one of the first commandments of modern fiction: show, don't tell . Show how you help your customer find what they are looking for, how you assist them, how much and in what way you can be useful to them. Let him find the reasons why he should come to you for counseling. Start from the needs of those who should seek your professional support: Prime Home needed a company blog to promote its business . A virtual space in which its interior design experts can let their skills speak, presenting useful solutions to those who want to restyle their home or part of it; in which “supply” and “demand” intercept each other thanks to the contents included in four categories: Furnishing ideas and trends Smart home Home renovation ideas Regulations and financing Articles that are shared daily on the Prime Home Facebook page which from now on will convey useful content (which, as we know, are the ones that attract our attention, among the babel of contents that flow on the home of our social network...) A blog for "furnishing, creating, living.